2011 Overview of Results

  • 8 out of 10 Canadian Adults read a daily newspaper each week

  • Over half of Canadian adults 18+ living in markets where daily newspapers are available read either a printed edition or visited a newspaper website every day.

Newspaper Readership is Still Making Headlines in Canada

Canadian newspapers continue to be read by nearly 8 out of 10 adults each week. They have maintained loyal readers in print and at their websites. Changes in technology continue to affect reading habits; readership is now a combination of printed editions and news from websites. Over half of Canadian adults 18+ living in markets where daily newspapers are available read either a printed edition or visited a newspaper website every day. Printed editions are still the primary choice for newspaper readers, 73% of adults read a printed edition every week, and 46% each weekday.

 

NADbank 2011 Newspaper Readership By Key Markets
 

Additional Highlight Charts
 

Readership Demographics  
Online Readership Content Readership  
     

Click on the 2011 Overview of Results - All Charts below to view and print the Powerpoint presentation of all the charts.

For definitions used in the charts please refer to the Quick Glossary.

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2011 Overview of Results.pdf1005.72 KB
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