2011 Overview of Results
Newspaper Readership is Still Making Headlines in Canada
Canadian newspapers continue to be read by nearly 8 out of 10 adults each week. They have maintained loyal readers in print and at their websites. Changes in technology continue to affect reading habits; readership is now a combination of printed editions and news from websites. Over half of Canadian adults 18+ living in markets where daily newspapers are available read either a printed edition or visited a newspaper website every day. Printed editions are still the primary choice for newspaper readers, 73% of adults read a printed edition every week, and 46% each weekday.
Additional Highlight Charts
|Online Readership||Content Readership|
Click on the 2011 Overview of Results - All Charts below to view and print the Powerpoint presentation of all the charts.
For definitions used in the charts please refer to the Quick Glossary.
|2011 Overview of Results.pdf||1005.72 KB|