Press

FOR IMMEDIATE RELEASE
 

 

NADBANK RELEASES 2013 READERSHIP STUDY
Results Show Newspaper Readership is Still Strong Across the Country

 

TORONTO, April 22, 2014 - Today NADbank releases its 2013 Readership Study. The results show that Canadians continue to value and read daily newspapers. 15.8 million Canadians (more than 3 in 4) read newspaper content each week, across a variety of platforms. Print remains the solid foundation of the newspaper offering. Nearly 6 of 10 readers choose to only read printed editions.

NADbank President, Anne Crassweller, says the results show “newspapers continue to offer Canadians the quality content readers are looking for. The stability in readership is due to strong newspaper brands broadening their distribution of content across new digital platforms.”
 
MORE THAN 3 IN 4 CANADIANS READ NEWSPAPER CONTENT EACH WEEK
Overall reach of daily newspapers has remained stable. The slight decline in print readership is off-set by the growth of online readership as newspapers continue to enhance and diversify their digital offerings. On a daily basis, nearly half of adults under 50 elect to read digital only newspaper content.
 
 
ONLINE READERSHIP CONTINUES TO GROW
More than 1 in 3 Canadians now read newspaper content online each week. 5.6 million Canadians read digital newspaper content in an average week (115,000 more each week than in 2012). 870,000 Canadians read a newspaper App each day.
New data this year shows that on the weekends Canadians are accessing newspaper content both in print and online with computers, tablets, and smartphones.
 
There is a high level of duplication in the method of access, demonstrating that readers are accessing newspaper content multiple times a day on different platforms. Over the week, 76% of newspaper website readers also read a printed edition of a newspaper.
 
GROWTH IN MOBILE ACCESS
 
 
 

 

Read Full PDF Version of the Press Release

For more information, please contact:

Anne Crassweller
President
acrassweller@nadbank.com
(416) 923-4502

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