Press

Press Release

FOR IMMEDIATE RELEASE

October 22, 2013
 

DAILY NEWSPAPERS CONTINUE TO BE STRONG NEWS BRANDS:
8 IN 10 CANADIANS READ EVERY WEEK

NADbank Inc. Releases Mid-year Data for 9 Markets

The results of the latest release indicate that Canadians are still avid readers of newspaper content. Between 50 – 60% of Canadians read newspaper content every day, with print continuing to be the primary source. For the first time, total weekly readership across all platforms in the million+ markets has topped 10 million. Approximately 80% of the population in all of the markets measured read a newspaper over the course of the week, in either a printed or digital format. Halifax and Winnipeg have the highest weekly readership, at 84% and 83% respectively, followed by Montreal at 80%. Digital readership continues to be strong, despite a number of the newspapers having instituted access via paid subscription. Weekly Digital reach ranges from 29% to 39%, with Halifax as the top digital readership market, followed by Winnipeg, Montreal and London.

The table below outlines the reach of print and total reach including digital readership. Detailed tables can be found on the NADbank website at www.nadbank.com in the Latest Study News section.
 
 
 

 

Read Full PDF Version of the Press Release

For more information, please contact:

Anne Crassweller
President
acrassweller@nadbank.com
(416) 923-4502

Previous Press Releases/Presentations

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Press Release for the 2012 Readership Study.pdf100.63 KB
2011-12 Mid-Year Study Press Release.pdf116.12 KB
2011-12 Readership Tables.pdf58.94 KB
2011 NADbank Study Product Press Release.pdf50.23 KB
2011 NADbank Study Press Release.pdf443.51 KB
Press Release for NADbank 2010/11 Fall Readership Study.pdf447.54 KB
Integrated Newspaper Planning Tool Press Release ENG F.pdf436.19 KB
2010 Study Press Release Product27.81 KB
Press ReleaseNADbank2010ReadershipRelease.pdf742.5 KB
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