May 2011 - NADbank Research Newsletter

Inside this issue:

• NADbank Releases 2010 Product Data
  
• What's New in the 2010 NADbank Study
  
• Data Update- Average Weekly Time Spent

NADbank Releases 2010 Product Data
On May 25, 2011, NADbank will release product/lifestyle/retail data for 21 markets measured across Canada.  The data will provide members with updated information on Canadians lifestyle activities, product usage, retail shopping, and future purchasing intentions.  Listed below are the additions that have been made to the 2010 Product questionnaire. [Read More]

Data Update-Average Weekly Time Spent

The data for Average Weekly Time Spent in 2010 compared to 2009 and the previous years was significantly lower compared to the general trend for all papers in all markets. TNS Canadian Facts is currently rechecking the data for potential issues[ Read More ]

New Initiatives – The Integrated Newspaper Reach Planning Tool

NADbank will be introducing an Integrated Newspaper Planning Reach Tool on May 25, 2011. This is will be available with the recently released 2010 Supplementary Report. [ Read More ]

 

Upcoming Events

The Toronto NADbank breakfast will take place on June 7, 2011 at 8:30 at the Toronto Board of Trade. Details will be provided in the coming weeks. For more information on NADbank contact mjohnston@nadbank.com.