NADbank General Newsletter - Spring 2010
The 2009 readership data was released March 17th and once again demonstrated that Canadians love their daily newspapers. Total readership was up slightly compared to 2008. Print readership across all the NADbank markets was unchanged; the increase in readership to online editions brought the total weekly readership up to 78% of adults 18+.
This year’s release was different from those in the past because no readership tables accompanied the release. For those members that do not have access to the software programmes new tables were developed by imMEDIAte and are available for a small fee. Please contact MeLing Johnston for further information.
The product/retail/lifestyle data will be released on Wednesday, May 12th. The Product Sub-Committee (of the Membership Services Committee) worked hard last year to fine tune the questionnaire. Thanks goes to Greg Ramsay (Starcom MediaVest Group Inc.) and his committee for the work they have done and continue to do to keep this part of the Study up-to-date.
Last spring the CMDC approached both NADbank and PMB to suggest that the two organizations meet and determine if there would be any benefit for members of both organizations if they worked more closely with each other and collaborated in whatever areas made sense. There have been a number of meetings and discussions since that time where potential areas in common have been discussed. A research committee has been put together to determine what synergies exist between the two studies and look at projects that the two organizations could work together on.
The Research Committee will consist of equal representation from NADbank and PMB and their first meeting is scheduled for mid-April. The committee will be Co-Chaired by Jim Fahey (Toronto Star) and Susan Ellsworth (OMD). Jim Fahey also is Chair of the NADbank Roadmap Committee. Other members of the committee include Ann Sullivan (Canwest), Howard Hirshhorn (The Globe and Mail), Ann Heinmaa (Rogers Publishing), Chris Herlihey (Mediabrands), Greg Ramsay (Starcom MediaVest Group Inc.), David O’Neill (The Media Company); Don Williams (NADbank) and Hastings Whithers (PMB). We will keep you updated on their discussions and recommendations.
NADbank’s AGM is scheduled for Wednesday, May 12th and will be held at NADbank at 9:30 A.M.. You will have received the proper documents via email. There are no issues being raised for member consideration this year; the meeting will cover the standard requirements.
Upcoming Events and Conferences
NADbank Breakfast Event in Toronto on June 10th
Again, this year NADbank will be hosting a breakfast event along with the Toronto daily newspapers. The event will be held at The Toronto Board of Trade on Thursday, June 10th.
Our guest speaker this year is Patricia Graham, Editor-in-chief of the Vancouver Sun. Ms. Graham’s presentation, A Gold Medal Opportunity: Covering the Olympic Games, will focus on the Winter Olympics that were held in Vancouver. >Read More
Ink & Beyond is the national conference for the Canadian newspaper industry, an event where you can hear all about new concepts from international speakers, celebrate industry award winners, and catch up on the latest technology at the trade show. Hosted by the Canadian Newspaper Association, the Canadian Community Newspapers Association and the Ontario Community Newspapers Association, attendees will learn new strategies, network with colleagues and return home inspired! >See Details
NADbank 2010 Fieldwork Update
The 2010 NADbank Fieldwork commenced on January 19th with telephone interviewing in 26 markets: 20 readership/product and 6 readership-only markets. This includes three extended markets, Halifax, Toronto and Kitchener. The 2010 Winter/Spring wave measures the period from January 19 to June 12. The Fall wave measures the period from September 14 to December 23. Read More
Introduction to NADbank breakfast (Toronto only): June 1, 2010
Welcome to the NADbank Team
Please join us in welcoming Trisha Scantlebury to the NADbank team. Trisha’s joins NADbank as a research assistant.