Overview Results

2011 Overview of Results

Almost 8 out of 10 adults living in markets where daily newspapers are available read either a printed edition or visited a newspaper website each week. Migration to newspaper websites continues, but the printed edition remains...

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Market Insights

Reading habits by Age and Occupation

Reading habits have always differed by age and occupation. Older adults (and managers and professionals) lifestyle and habits have resulted in higher readership than...

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Data Library

Weekly and weekday readership of printed newspapers is stable; declines continue for younger Canadians; stable for 35+

News

Canada’s population is changing and communications technology is advancing quickly resulting in changes in media habits and newspaper reading behaviour. In the 2011 NADbank Study , two new...

Resources

NADbank Resource Centre

Welcome to the NADbank Resource Centre!   Here you will find a collection of resource materials related to market and media research.  Included in this resource area are presentations, reports, and articles

 

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Research Newsletter

The Research Newsletter is a monthly publication that provides NADbank members with current information on the study, tips and information on using the NADbank data effectively, and current news and information on the market research industry. Click...